This music video begins with a title card displaying the name of the song. This could be used to lead the audience in to a false sense of simplicity where the video itself is filled with hidden meanings. The video itself opens with an establishing shot, showing a warehouse location with a chair and guitar. A man in frame walks in and starts playing the guitar as the camera pans off to show Donald Glover in the middle of the shot with his back turned. This immediately establishes that he is the focus of the video with his presence being important. This is exemplified by the wide shot of his character. The camera then zooms in on Glover as he starts to turn around and dance. The camera then traces his movement as he begins to move towards it. IT then zooms out to reveal him with a gun and the same guy from before but now with a bag on his head. The prop in shot suggests a reference to American gun violence however the other mans costume and guitar is used to reference the artist Calvin The Second. When the shot is fired, the action begins to pick up the pace with characters in the background and Glover's movements being faster. The camera remains to trace his movements with his ecstatic dance choreography and exaggerated facial expressions. This is used to distract the audience from whats happening in the background and to keep Glover in focus. His movement is used to exhibit the mockery of black people in the 1800's. The camera then pans out to give an establishing shot. It is similar to the last but this time has a lot more on screen including cars and numerous extras standing and dancing around. This is to contrast the previous shot and establish two clearly different atmospheres in the video.
The shot then zooms out and whip pans into another scene. The camera movement begins by panning across and zooming out on a couple of performers supposedly singing the backing track. As Glover enters the scene, the camera pans slightly to the left to focus as he comes closer to the camera. An AK47 prop is thrown into the frame by someone off screen. Glover catches the weapon, turns and sprays down the performers. The clothing and props in this scene give a reference to the 2015 Charlestone church massacre as the costumes reflect that of a choir boys. The different pace builds up the movement of him turning by being so sudden compared to the rest of the video. The camera again begins to trace Glover's movements as multiple people sprint past him. His slow movements are meant to contradict the action in the background.
The camera again whip pans back to the original location where the camera is now tracing Glover from behind where it then rotates around to focus in front of him. While it does this more people and cars are moving in the background until the camera halts to show Glover dancing with some extras. While this happens, a police car is clearly shown in the background. This prop is used to hide a subliminal message about racial discrimination from the police in America. The camera then pans vertically to show some actor with their phones out. The phone props show that most discriminatory acts from the police force were recorded using a cell phone.
The mis en scen throughout the video hints to various cases and stories about racism and gun violence in America. This allows it to carry its message over with the lyrics of the song and allows continuity to be remained by keeping consistent with subliminal messages and hidden details pointing to the bigger picture.
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